Posting the right message at the right time can help more customers connect with your business via social media. How can you do that? By participating in the conversations happening more broadly on these platforms, and by capitalizing on moments when your audience’s interest in a particular topic is piqued.
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We put together a list of 2024 key dates so you can add these important marketing moments to your social media plan. Of course, you don’t have to post for every one of these events, just choose the ones that are relevant for your business. Most of the topics are pretty generic (though I’ve added a few especially for Scenda clients and friends 😉), so you may want to add dates and themes specific to your business, like:
Industry events
Awards ceremonies
Business anniversaries
Special events, news, or offerings you’re planning for this year
Important events in your city and state
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To help you keep all your important dates in one place, we created a downloadable spreadsheet of Scenda’s 2024 Social Media Calendar that you can customize for your business.
You can use these SUPER detailed lists of events and holidays to find other key moments to add to your calendar:
Happy planning!
Jump to:
January Social Media Calendar
January Happenings
Dry January
New Year's resolutions
Goal setting
Winter
Winter break
January Key Dates
1/1 | New Year's Day |
1/6 - 1/14 | Miss America Pageant |
1/7 | Golden Globes |
1/8 | NCAA football championship |
1/15 | Martin Luther King Jr. Day |
1/15 | Emmy Awards |
1/20 - 2/18 | Aquarius season |
February Social Media Calendar
February Happenings
Black History Month
Winter
February Key Dates
2/2 | Groundhog Day |
2/7 | Isra and Mi'raj |
2/7 | National Signing Day |
2/9 - 2/15 | New York Fashion Week |
2/9 - 2/17 | Carnival |
2/10 | Lunar New Year |
2/11 | Super Bowl |
2/12 | NAACP Day |
2/13 | Mardi Gras |
2/13 | Galentine's Day |
2/14 | Ash Wednesday |
2/14 | Valentine's Day |
2/17 | National Love Your Pet Day |
2/18 | Daytona 500 |
2/19 | Presidents' Day |
2/19 - 3/19 | Pisces season |
2/26 - 3/5 | Paris Fashion Week |
2/29 | Leap Day |
March Social Media Calendar
March Happenings
Spring
Women's History Month
March Key Dates
3/2 | BRIT Awards |
3/2 - 3/8 | International Women's Week |
3/5 | Super Tuesday |
3/7 | World Book Day |
3/8 | International Women's Day |
3/8 - 3/16 | SXSW |
3/9 | Genealogy Day |
3/10 | Daylight Saving Time starts |
3/10 | Ramadan |
3/10 | Oscars |
3/14 | Pi Day |
3/16 | NAACP Image Awards |
3/17 | St. Patrick's Day |
3/19 | First day of spring |
3/19 - 4/8 | March Madness |
3/20 - 4/18 | Aries season |
3/24 | Palm Sunday |
3/24 - 3/30 | Holy Week |
3/25 | Holi |
3/28 | MLB Opening Day |
3/29 | Good Friday |
3/30 | Holy Saturday |
3/31 | Easter Sunday |
April Social Media Calendar
April Happenings
Arab American Heritage Month
Prom season
Spring
April Key Dates
4/1 | April Fools' Day |
4/5 | National Self Care Day |
4/6 | National Student Athlete Day |
4/7 | CMT Music Awards |
4/7 | Public Television Day |
4/8 | Total Solar Eclipse |
4/9 | Eid al-Fitr |
4/10 | National Siblings Day |
4/12 - 4/21 | Coachella |
4/15 | Tax Day |
4/15 | Boston Marathon |
4/15 | World Art Day |
4/18 | National Exercise Day |
4/19 - 5/19 | Taurus season |
4/20 - 6/23 | NBA Playoffs |
4/22 | Passover |
4/22 | Earth Day |
4/25 | Hairstylist Appreciation Day |
4/26 | Arbor Day |
4/28 - 5/4 | National Small Business Week |
May Social Media Calendar
May Happenings
Asian American and Pacific Islander Heritage Month
Jewish American Heritage Month
Small Business Month
Prom season
Finals season
College decision season
Graduation season
End of the school year
Wedding season
Spring
May Key Dates
5/1 | May Day |
5/3 | National Public Radio Day |
5/4 | Kentucky Derby |
5/4 | Star Wars Day |
5/5 | Cinco de Mayo |
5/5 - 5/11 | Teacher Appreciation Week |
5/6 | Met Gala |
5/6 - 5/12 | National Nurses Week |
5/7 | Teacher Appreciation Day |
5/7 - 5/11 | Eurovision |
5/8 | Pulitzer Prize |
5/12 | Mother's Day |
5/13 - 5/14 | Westminster Dog Show |
5/17 | National Bike to Work Day |
5/18 | Armed Forces Day |
5/20 - 6/19 | Gemini season |
5/26 | Indianapolis 500 |
5/27 | Memorial Day |
5/27 | National Sunscreen Day |
5/28 - 5/30 | Scripps National Spelling Bee |
June Social Media Calendar
June Happenings
Pride Month
Finals season
Graduation season
End of the school year
Wedding season
Summer
June Key Dates
6/1 | National Skincare Education Day |
6/2 | "Devil comet" to make its first visit to Earth in over seven decades |
6/6 | D-Day |
6/8 | National Best Friends Day |
6/14 | Flag Day |
6/14 - 6/24 | College World Series |
6/16 | Eid al-Adha |
6/16 | Father's Day |
6/19 | Juneteenth |
6/20 | First day of summer |
6/20 - 7/21 | Cancer season |
6/24 | Billboard Music Awards |
6/29 - 7/21 | Tour de France |
6/30 | BET Awards |
July Social Media Calendar
July Happenings
Wedding season
Summer
July Key Dates
7/1 - 7/14 | Wimbledon |
7/2 | 60th anniversary of the Civil Rights Act |
7/4 | Independence Day |
7/10 | ESPY Awards |
7/11 | Slurpee Day |
7/13 | Kid's Choice Awards |
7/15 - 7/18 | Republican National Convention |
7/16 | Tony Awards |
7/21 - 7/28 | Shark Week |
7/22 - 8/21 | Leo season |
7/25 - 7/28 | Comic-Con (San Diego) |
7/26 - 8/11 | Summer Olympics |
7/28 | Parents' Day |
August Social Media Calendar
August Happenings
Black Business Month
Back to school
Wedding season
College football season begins
Summer
August Key Dates
8/19 | Blue Moon |
8/19 - 8/22 | Democratic National Convention |
8/22 - 9/21 | Virgo season |
8/25 - 9/2 | Burning Man |
8/26 - 9/8 | US Open |
8/26 | International Dog Day |
8/28 - 9/8 | Summer Paralympic Games |
September Social Media Calendar
September Happenings
Back to school
Wedding season
Fall
September Key Dates
9/2 | Labor Day |
9/7 - 9/13 | New York Fashion Week |
9/8 | Grandparents' Day |
9/8 | VMAs |
9/11 | Patriot Day |
9/15 - 10/15 | Hispanic Heritage Month |
9/16 | First presidential debate |
9/22 - 10/21 | Libra season |
9/23 | First day of fall |
9/25 - 10/3 | Paris Fashion Week |
9/27 | World Tourism Day |
9/28 | Miss Universe |
October Social Media Calendar
October Happenings
Spooky season
Wedding season
Fall
October Key Dates
10/2 | Rosh Hashana |
10/10 | World Mental Health Day |
10/11 | Yom Kippur |
10/14 | Indigenous Peoples' Day (Columbus Day) |
10/19 | World Series begins |
10/22 - 11/20 | Scorpio season |
10/31 | Dia De Las Muertos |
10/31 | Halloween |
November Social Media Calendar
November Happenings
No-Shave (or No-whatever you want to put) November
Native American Heritage Month
National Healthy Skin Month
Holiday season
Fall
November Key Dates
11/1 | Diwali |
11/1 | All Saints' Day |
11/3 | Daylight Saving Time ends |
11/3 | Rock & Roll Hall of Fame |
11/3 | New York City Marathon |
11/5 | Presidential election |
11/11 | Veteran's Day |
11/21 - 12/20 | Sagittarius season |
11/28 | Thanksgiving |
11/29 | Black Friday |
11/30 | Small Business Saturday |
December Social Media Calendar
December Happenings
Holiday season
Holiday travel
Month of Giving
Finals
Winter break
Winter
December Key Dates
12/2 | Cyber Monday |
12/3 | Giving Tuesday |
12/10 | Nobel Prize Ceremony |
12/21 | First day of winter |
12/21 - 1/18 | Capricorn season |
12/24 | Christmas Eve |
12/25 | Christmas |
12/25 | Hanukkah |
12/26 | Kwanzaa |
12/26 - 12/30 | That awkward lazy week between Christmas and New Year's |
12/31 | New Year's Eve |
Hopefully this calendar will help make 2024 your best social media year yet.
Scenda is a social media agency that uses month-long programs to help businesses set up, brand, and optimize their channels. Along the way, we provide tools, templates, and training so that after finishing the program, businesses can manage accounts on their own. Visit scendasocial.com to learn about our services, and follow us on social media.
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