Together, we’ll thoroughly unpack your business goals and create a social media strategy to help you meet them. After conducting market research, we’ll decide generally how you should use social media and which platforms you should post on. We’ll establish a social media brand that aligns with your overall brand so that accounts have a polished look. Then we launch! Want shorter-term content help? We can also develop strategies for specific campaigns or events.

Spreadsheet time! We’ll make a detailed calendar of all key dates for your business so that you’re posting the right content at the right time. Then we’ll decide specifically what types of content you should post, in alignment with your overall social media strategy. We’ll develop a sustainable year-long posting schedule. We may even create individual pieces of content in advance, or develop Canva templates that you can use to create your own content. Want shorter-term content help? We can also develop content for specific campaigns or events.

Let Scenda handle your social media day-to-day! We can create content, post, respond to messages, engage with other accounts, report on performance, conduct social listening, and/or manage your customer service.

We’ll teach you social media content creation and best practices so that you can manage your business’s social media accounts independently. Here are some topics we can teach you: Using social media channels Social media best practices for businesses Using social media management software Social media content creation Popular content, creators, and trends in your industry Copywriting Social media process management Customer service and community engagement How to use Canva Social media account growth techniques Social media analytics Social listening

During my Master of Science in Communication program at Northwestern University, I learned a method of social media analysis that can determine WHY people are having a more positive or more negative reaction to posts. I had the privilege of learning how to conduct this research from Nathan Walter, Founder and Co-Director of Northwestern’s Center of Media Psychology and Social Influence as part of my capstone project. As far as I know, this type of analysis is unique in the field and can provide a deeper analysis than social media platform reporting.

I’ve helped clients with a variety of other marketing and communications work, including: Website development Blog writing and scheduling Copywriting Collateral creation (such as flyers and postcards) Event planning