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Photo of Scenda founder Kristin Tobias


With 13 years of social media management experience, I know how to develop sustainable strategies that don’t depend on expensive campaigns or viral trends for success. My approach to social media, which is rooted in content marketing and strategic communications expertise, has proven to consistently increase brand awareness, improve customer satisfaction, and cultivate community. 

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In addition to Scenda's core offerings, I also offer these services.

Statistical Comment Analysis: Learn Why People Like or Dislike Posts

Social Media

Social Media Content Development

Social Media Strategy 

Copywriting and Editing

Short-Term Social Media
Channel Management

Campaign Development




  • 2023 - present: Founder, Social Media Consultant at Scenda

  • 2015 - 2023: Led social media for College Board, the global organization that makes the SAT

  • 2015 - 2017: Managed social media accounts for 10 Nestlé Purina brands

  • Worked in marketing and social media since 2010


  • Northwestern University: Master of Science in Communication, Hybrid Leadership Program

  • University of Nebraska-Lincoln: Bachelor of Journalism, Advertising and Public Relations major


  • Diversity, Equity, and Inclusion (DE&I) Training, Northwestern University

  • Crisis Communications Certificate, Northwestern University

  • Content Marketing Certificate, HubSpot Academy

  • Creative Branding and Design Certificate, Northwestern University

  • Google Analytics for Beginners Certificate, Google​

  • Adobe After Effects Training, Pratt Institute

Annual reach of over 1 billion


5x more followers than competitors
Quadrupled followers
50,000+ pieces of content created
Increased engagements by 788%
Increased TikTok views by 7,213%


“Kristin was a leader, innovator, and collaborator on my team for more than 7 years who drove exponential growth in our audience and engagement levels. She is an expert in digital trends and social media and has done everything from establishing multiple big brands' social presence on emerging channels like TikTok to standing up a creators program to generate creative content at scale.”
Photo of Adele Hazan

Adele Hazan

Creative Marketing Leader, 
Varsity Pickle Co-Founder

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