WORK WITH KRISTIN
With 13 years of social media management experience, I know how to develop sustainable strategies that don’t depend on expensive campaigns or viral trends for success. My approach to social media, which is rooted in content marketing and strategic communications expertise, has proven to consistently increase brand awareness, improve customer satisfaction, and cultivate community.
SERVICES
In addition to Scenda's core offerings, I also offer these services.
Statistical Comment Analysis: Learn Why People Like or Dislike Posts
Social Media
Audit
Social Media Content Development
Social Media Strategy
Copywriting and Editing
Short-Term Social Media
Channel Management
Campaign Development
Content
Marketing
EXPERTISE
EXPERIENCE
-
2023 - present: Founder, Social Media Consultant at Scenda
-
2015 - 2023: Led social media for College Board, the global organization that makes the SAT
-
2015 - 2017: Managed social media accounts for 10 Nestlé Purina brands
-
Worked in marketing and social media since 2010
EDUCATION
-
Northwestern University: Master of Science in Communication, Hybrid Leadership Program
-
University of Nebraska-Lincoln: Bachelor of Journalism, Advertising and Public Relations major
TRAINING
-
Diversity, Equity, and Inclusion (DE&I) Training, Northwestern University
-
Crisis Communications Certificate, Northwestern University
-
Content Marketing Certificate, HubSpot Academy
-
Creative Branding and Design Certificate, Northwestern University
-
Google Analytics for Beginners Certificate, Google
-
Adobe After Effects Training, Pratt Institute
SUCCESS
“Kristin was a leader, innovator, and collaborator on my team for more than 7 years who drove exponential growth in our audience and engagement levels. She is an expert in digital trends and social media and has done everything from establishing multiple big brands' social presence on emerging channels like TikTok to standing up a creators program to generate creative content at scale.”
Adele Hazan
Creative Marketing Leader,
Varsity Pickle Co-Founder
