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60 Social Media Post Ideas for Children’s Book Authors
You’ve written the book. Now you’re told you need to be on social media to promote it. But you're not a marketer, you're an author! And between writing, events, school visits, and everything else, figuring out what to post can get overwhelming fast.
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That’s why I created this list. I’ve helped children’s authors grow their platforms, launch books, and connect with schools and libraries, all without burning out or losing their authenticity. These 60 social media post ideas were designed for authors who want simple, strategic ways to build visibility and trust. You can create every single one using just your phone and the Instagram or Facebook app (and they can be adapted for other platforms, too).
Want your content to work harder (so you don’t have to)?
I’m Kristin, founder of Scenda and strategist for authors who want their books to be seen and remembered. I’ve helped writers grow their audience, deepen their impact, and market their books without losing their minds (or their message).
You don’t need a viral moment. You need a strategy that makes sense for you.
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Curious what that could look like for your books?
60 Social Media Post Ideas for Children’s Book Authors
Post | Format | Imagery | Caption |
|---|---|---|---|
Where the book idea came from | Reel | Talking to camera
or
b-roll of you writing or walking, with voiceover narration | Share the spark that started it all. What inspired the idea? |
Your writing space | Photo carousel | Desk, tools, view from your window | Talk about your writing space and process. Share what you've been working on or what has inspired you lately. |
How long it took to finish your book | Photo carousel | Throwback photos, early drafts, launch day | Reflect on the journey and what you learned along the way. |
Draft vs. final page | Photo carousel or side-by-side image | Screenshot of messy draft and final printed page | Talk about how things evolved from first to final draft. |
Your daily writing routine | Reel or photo carousel | Coffee, notebook, timer, books, desk, places that inspire you | Share your creative rhythm and what helps you stay on track. |
Tools you use to write | Photo or photo carousel | Notebook, Google Docs screenshot, favorite pen, etc. | Reflect on the simple tools that help you bring stories to life. |
What you cut from the book | Photo | Screenshot of draft with cut content
or
photo of book with cut content quote as text overlay | Explain why it didn't make it in but still deserves the spotlight. |
Your writing playlist | Reel | Screenshot of playlist over b-roll of you writing | Share the soundtrack behind the scenes and why you like it. |
Your favorite research rabbit hole | Photo carousel or Reel | Public domain historical images
or
Talking to camera | Share surprising and fun facts you discovered while researching. |
Goosebump writing moment | Photo | Simple selfie | Write about a moment your words surprised even you. |
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